I saw this today on one of my media/advertising/technology newsletters. I couldn't think of a more qualified group of people to make a funny commercial than us. Who's with me, who has a camera? We can use the proceeds to fulfil one of my lifelong dreams...rent a huge cruise ship and take everyone on a weeks vacation, fly in Phish, Ween and The Beastie Boys to play shows each night (I said lifelong dream and the band changed from my Jr High years, to High School years to College Years). Insert witty comment here: ____________________________
http://online.wsj.com/article/SB122221123298169049-email.html
PepsiCo Seeks to Raise Stakes on Super Bowl Ads
Contest With $1 Million Prize for Consumers' Commercials
Goes After Pregame Buzz and Anheuser-Busch's Top Ranking
When it comes to pumping out Super Bowl ads that score well with viewers, Anheuser-Busch is widely acknowledged to be the master. This year, PepsiCo has a new tactic to steal some of the brewer's limelight.
The snack-and-beverage company is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip brand that trumps all other ads in viewer rankings during the gridiron matchup. It's part of an effort to raise the stakes on a contest the company ran two years ago.
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6 comments:
I think it should encompass something I did quite often in college which was wake up with a bag of Doritos in my bed with me.
And that shows where my young co-ed priorities were.
I'm not sure where that shows your priorities were. What does waking up to someone peeing in a drawer say about priorities?
Yes please lets make a commercial. We should have the first creative meeting this Friday, say in NYC. Be there.
Do you think Jerry Seinfeld or Bill Gates is available? Those ads have been hysterical!
I will be at the meeting. Enrique will not, he has class at Radford tomorrow.
i thought he was working the graveyard shift at uno's!?!?!
Although I cannot make a meeting in NYC, I can conference in from RTC where I will be guzzling Honey Browns at Paolos and helping my man study for his midterms. That said, lets think about maybe a martial arts theme, perhaps doritos as throwing stars (shuriken) so i can wear my new ninja t-shirt (thanks red). god bless.
oh yeah. after the meeting, i will once again destoy the paolos mens room with aforementioned ninja training.
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